SEO & GEO

Found by humans. Cited by AI.

We get your pages onto page 1 of Google — and into the AI answers that are starting to replace it. Technical foundation, on-page work, structured data, and GEO positioning so your business shows up in both worlds.

Understanding the shift

SEO vs GEO — why you need both.

Search is splitting in two. Some users still click blue links. Others ask an AI and never see a results page. If your business only optimizes for one, you miss the other.

Traditional SEO

Rank in blue-link results

Optimizing so your pages appear at the top of Google search results. When someone searches, they see a list of links — you want to be first.

  • Technical health and crawlability
  • On-page content and keywords
  • Core Web Vitals and page speed
  • Backlinks and domain authority

Success = position, impressions, clicks

GEO — New

Be cited in AI-generated answers

When someone asks ChatGPT, Perplexity, or Google AI Overviews for a recommendation, AI synthesizes an answer from trusted sources. You need to be one of those sources.

  • Content structured for AI citation
  • Self-contained, authoritative answers
  • Schema markup and entity clarity
  • Consistent brand mentions across the web

Success = citations, mentions, share of voice in AI answers

The shift is real but the timing isn't. Traditional SEO still drives the majority of qualified traffic for most businesses today. GEO is positioning for what's coming. We work on both because hedging is the right answer — over-investing in either side is a bet on a timeline nobody actually knows.

What we fix

Where rankings are won and lost.

Most sites underperform for the same reasons. We fix the foundation first, then compound the gains.

Technical SEO

Crawl errors, broken links, and duplicate content blocking your rankings

Full technical audit + fixes so search engines can actually index and rank your site

On-Page Optimization

Pages not ranking despite decent content

Titles, heading structure, internal linking, and meta tags aligned with what people search for

Core Web Vitals

Slow load times killing conversions and rankings

Speed, layout stability, and interactivity fixes that satisfy both Google and your visitors

Structured Data

No rich results, star ratings, or featured snippets in search

Schema markup matched to your content type — products, services, FAQs, reviews

GEO — AI Visibility

Not appearing when customers ask ChatGPT, Perplexity, or Google AI Overviews for solutions in your category.

Content structured and cited so AI engines include your business in generated answers — schema markup, entity clarity, and authoritative source positioning. This is a discipline we're actively building expertise in as the AI search landscape forms.

Content Strategy

Publishing content that doesn't rank or drive conversions

Keyword-targeted, conversion-focused content plan built around what your customers actually search

Tools we use

Industry-standard, properly applied.

The tools don't matter as much as knowing what to look for. Ahrefs, SEMrush, GSC — same tools every serious SEO uses. The work is in reading the data, not running the export.

Google Search ConsoleGoogle Search Console
Google AnalyticsGoogle Analytics
Google Business ProfileGoogle Business Profile
PageSpeed InsightsPageSpeed Insights
AhrefsAhrefs
SEMrushSEMrush
Screaming FrogScreaming Frog

FAQ

Common questions

Let's make this inevitable

Let's build something.

We'll reply within 24 hours. Free 30-min call to figure out if we're the right studio for what you need.

Prefer a call? Book a time

What happens next

  1. We'll reply within 24 hours
  2. Free 30-min call to figure out fit
  3. Fixed quote within 48 hours after the call

Service

Budget